Advertising your services to a broad audience helps your business succeed, but intentionally or unintentionally creating discriminatory advertisements can not only harm your business, but also your reputation. It’s imperative that real estate professionals ensure their advertisements comply with the Fair Housing Act, and do not express a preference for certain characteristics or exclude individuals based on a protected class. An advertisement should not express, for example, a preference for buyers or renters that do not have children or a requirement that clients speak English.
